Log in now to determine if you qualify for a special Research Report offers. Log in
Ad Age Insights
Affluence in America: The Next Generation
Which millennials are already luxury consumers, and which ones will be living large in the next decade?
December 10th, 2012
28 pages, Power Point slides
Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work
How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.
July 8th, 2012
40 pages, PowerPoint slides
The Cultural Connection
How Hispanic Identity Influences Millennials
May 13th, 2012
24 pages, Power Point slides
Cross-Generational Healthcare
How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices
March 25th, 2012
24 pages, Power Point slides
Always On Women
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
November 14th, 2011
18 pages, Power Point slides
The New Wave of Affluence
Five tiers of affluent households identified, along with which demographic is on its way to the rich life, and why it's time to abandon the idea of mass affluence.
May 23rd, 2011
24 pages; Power Point Slides
50 and Up: What's Next?
The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they're spending their money and what marketers should know in order to reach them. Data from AARP's Baby Boomers Envision Retirement Survey, GfK MRI’s Survey of the American Consumer and Ad Age's MarketFinder.
April 4th, 2011
20 pages
The Reality of the Working Woman
With research partner JWT, and Ad Age Insights survey on attitudes of today's working women.
June 6th, 2010
28 pages
Shiny New Things
What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention
March 15th, 2010
20 pages
The New Female Consumer: The Rise of the Real Mom
Still targeting 'Supermom'? For younger generations of mothers, having it all doesn't mean doing it all.
November 16th, 2009
28 pages
5 Steps to Launch a Social Command Center
Social Media Command Centers are catching on fast with companies that want agile, customer-focused marketing. This ebook tells you the why and how.
Display Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.
Leverage Marketing Analytics to Improve the Customer Experience
Why do your customers make the decisions they do? This paper describes how marketing analytics can unlock the full strategic value of your data to deliver the optimal customer experience.
Digital Attribution Comes Of Age
This white paper explores the emerging role of fractional attribution as a means to measure the marketing impact of digital channels, media and initiatives, and summarizes challenges and upcoming trends.
10 Big Brand Strategies for Mobile App Marketing
Learn what leading brands are now doing, how they're doing it, and what their marketing executives have to say in this new ebook.