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New! Hispanic Fact Pack 2014

Advertising Age's Annual Guide to Hispanic Marketing and Media

By Advertising Age's DataCenter
44 pages
July 27th, 2014

Hispanic Fact Pack 2013

Advertising Age's Annual Guide to Hispanic Marketing and Media

By Ad Age Data Center
44 pages
July 22nd, 2013

Affluence in America: The Next Generation

Which millennials are already luxury consumers, and which ones will be living large in the next decade?

By Emma Johnson
28 pages, Power Point slides
December 10th, 2012

Hispanic Fact Pack 2012

Ad Age's ninth annual guide to Hispanic marketing and media

By Ad Age's Data Center
52 pages
July 22nd, 2012

Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work

How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.

By Lisa Terry
40 pages, PowerPoint slides
July 8th, 2012

The Cultural Connection

How Hispanic Identity Influences Millennials

By Beth Snyder Bulik
24 pages, Power Point slides
May 13th, 2012

Cross-Generational Healthcare

How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices

By David Hirschman
24 pages, Power Point slides
March 25th, 2012

Always On Women

A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.

By Beth Snyder Bulik
18 pages, Power Point slides
November 14th, 2011

Hispanic Fact Pack 2011

Ad Age's eighth annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies.

By Ad Age Data Center
60 pages
July 25th, 2011

The New Wave of Affluence

Five tiers of affluent households identified, along with which demographic is on its way to the rich life, and why it's time to abandon the idea of mass affluence.

By David Hirschman
24 pages; Power Point Slides
May 23rd, 2011

50 and Up: What's Next?

The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they're spending their money and what marketers should know in order to reach them. Data from AARP's Baby Boomers Envision Retirement Survey, GfK MRI’s Survey of the American Consumer and Ad Age's MarketFinder.

By Marissa Miley
20 pages
April 4th, 2011

The Reality of the Working Woman

With research partner JWT, and Ad Age Insights survey on attitudes of today's working women.

By Mya Frazier
28 pages
June 6th, 2010

Shiny New Things

What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention

By Laura Rich
20 pages
March 15th, 2010

The New Female Consumer: The Rise of the Real Mom

Still targeting 'Supermom'? For younger generations of mothers, having it all doesn't mean doing it all.

By Marissa Miley and Ann Mack
28 pages
November 16th, 2009