Advertising Age's Annual Guide to Hispanic Marketing and Media
July 22nd, 2013
Which millennials are already luxury consumers, and which ones will be living large in the next decade?
28 pages, Power Point slides
December 10th, 2012
How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.
40 pages, PowerPoint slides
July 8th, 2012
How Hispanic Identity Influences Millennials
24 pages, Power Point slides
May 13th, 2012
How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices
24 pages, Power Point slides
March 25th, 2012
Five tiers of affluent households identified, along with which demographic is on its way to the rich life, and why it's time to abandon the idea of mass affluence.
24 pages; Power Point Slides
May 23rd, 2011
The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they're spending their money and what marketers should know in order to reach them. Data from AARP's Baby Boomers Envision Retirement Survey, GfK MRI’s Survey of the American Consumer and Ad Age's MarketFinder.
April 4th, 2011
What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention
March 15th, 2010
Marketing to the "Likeable" Mom: The Like Cycle: How Family, Brands and Technology Influence Her Social Identity
In this whitepaper, we examine how four groups of mothers - Working, Stay-At-Home, Millennial, and Generation X - connect with and react to technology, specifically with regard to the social media content they create, share and seek.
This white paper provides tips for how marketers can prove to their executives (or clients) the value of their content marketing initiatives. It also explains ways to improve your content marketing ROI, and technology options that can help you do both.
Whether you're new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance. Get the playbook to help you understand the impact of real-time bidding (RTB)-powered display, measure your campaigns beyond last click data and learn more about what drives your conversions.
Learn how email tactics and consumer behavior have evolved in five years, including email signup practices, the personalization paradox, how frequency affects performance, and more.
Need to make your business case for implementing a marketing operations management (MOM) solution? Learn how to quantify your return on investment using four of the most common problems MOM solves.
The Future is Cross Channel 1:1 Marketing at Scale provides prescriptive recommendations for reaching the "holy grail" of marketing with "person-based" targeting across channels and devices.
Why do your customers make the decisions they do? This paper describes how marketing analytics can unlock the full strategic value of your data to deliver the optimal customer experience.