Which millennials are already luxury consumers, and which ones will be living large in the next decade?
28 pages, Power Point slides
December 10th, 2012
How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.
40 pages, PowerPoint slides
July 8th, 2012
How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices
24 pages, Power Point slides
March 25th, 2012
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
18 pages, Power Point slides
November 14th, 2011
The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they're spending their money and what marketers should know in order to reach them. Data from AARP's Baby Boomers Envision Retirement Survey, GfK MRI’s Survey of the American Consumer and Ad Age's MarketFinder.
April 4th, 2011
With research partner JWT, and Ad Age Insights survey on attitudes of today's working women.
June 6th, 2010
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro explaining the current challenges in understanding the effectiveness of online display advertising and outlining best practices to understand the metrics that matter.
Make the top-level decisions required for a social strategy. This combination of ebooks and a webinar shows you how to manage campaigns, measure social media ROI and run customer-to-business.
Why do your customers make the decisions they do? This paper describes how marketing analytics can unlock the full strategic value of your data to deliver the optimal customer experience.