The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks
November 18th, 2013
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
January 18th, 2012
How and Why Users in Six Countries Choose to Interact with Brands on Facebook
24 pages; PowerPoint slides
September 19th, 2011
Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.
28 pages; PowerPoint Slides
February 14th, 2011
Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media
October 10th, 2010
Inbound phone calls convert to revenue 10x more than web leads. Yet most marketers can't tell what ads, content, and campaigns generate calls. The right call tracking software can help.
Today, simply giving a webinar isn't enough. Companies must deliver great webinars that really stand out. Unfortunately, many webinars fall short of success and usually it's because companies delivering webinars make one or more of 10 common webinar mistakes. Download this white paper and deliver a stand-out event.
With email marketing, purists will say you should always do this or never do that. In reality, not much is black and white so we put together 17 email "rules" that you must break.
This whitepaper looks at the basics of what channel content syndication is, how to determine whether it's a good fit for your partner marketing mix and also provides some basic questions to ask when shopping different vendors.
Understand the marketing process behind identifying your ideal customer prospect. Find out how to cope with obstacles and challenges and find effective ways to map customers to prospects.
Whether you're new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance. Get the playbook to help you understand the impact of real-time bidding (RTB)-powered display, measure your campaigns beyond last click data and learn more about what drives your conversions.
Marketing to the "Likeable" Mom: The Like Cycle: How Family, Brands and Technology Influence Her Social Identity
In this whitepaper, we examine how four groups of mothers - Working, Stay-At-Home, Millennial, and Generation X - connect with and react to technology, specifically with regard to the social media content they create, share and seek.