All reports

200 Leading National Advertisers 2017 Fact Pack

200 Leading National Advertisers 2017 Fact Pack

Rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data

Ad Age Datacenter
36 pages
June 26th, 2017
Learn More

Terms of use

Marketing Fact Pack 2017

Marketing Fact Pack 2017

Annual guide to marketers, media and agencies.

Ad Age Datacenter
36 pages
December 19th, 2016
Learn More

Terms of use

Ad Blocking Battle

Ad Blocking Battle

Consumers and Marketers Wrangle Over Future of Digital Ads

Lisa Terry
15 pages
March 8th, 2016
Learn More

Terms of use

Viewability Summit

Viewability Summit

Ad Age brought together agency, media and ad tech execs to discuss how digital advertising can move forward

Ann Marie Kerwin
20 pages
June 16th, 2015
Learn More

Terms of use

Video 2015: Buying Across Platforms

Video 2015: Buying Across Platforms

Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets

Beth Snyder Bulik
24 pages
March 30th, 2015
Learn More

Terms of use

Omnichannel Retail

Omnichannel Retail

Strategies for a better customer experience

Meredith Derby Berg
24 pages
September 15th, 2014
Read

Terms of use

Social Media Advertising

Social Media Advertising

The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks

Kathryn Koegel
35 Pages
November 18th, 2013
Learn More

Terms of use

How to Integrate Social Media Into Your Marketing Strategy

How to Integrate Social Media Into Your Marketing Strategy

Best practices for social media management

Keith Quesenberry and Michael Coolsen, Ph.D.
27 pages, Power Point slides
May 20th, 2013
Learn More

Terms of use

Building Brands Online 2012

Building Brands Online 2012

How digital is changing the way all media are bought and sold

Kathryn Koegel and Evan Neufeld
50 pages; Power Point slides
October 29th, 2012
Learn More

Terms of use

Facebook 101: Are You Worth a Like?

Facebook 101: Are You Worth a Like?

Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform

the editors of Creativity
35 pages
January 18th, 2012
Learn More

Terms of use

The Evolution of Facebook Brand Fans

The Evolution of Facebook Brand Fans

How and Why Users in Six Countries Choose to Interact with Brands on Facebook

Greg Lindsay
24 pages; PowerPoint slides
September 19th, 2011
Learn More

Terms of use

The Economics of Online Video 2011

The Economics of Online Video 2011

Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.

Laura Rich
28 pages; PowerPoint Slides
February 14th, 2011
Learn More

Terms of use

Building Brands Online

Building Brands Online

Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media

Kathryn Koegel
28 pages
October 10th, 2010
Read

Terms of use

Shiny New Things

Shiny New Things

What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention

Laura Rich
20 pages
March 15th, 2010
Read

Terms of use

All reports

200 Leading National Advertisers 2017 Fact Pack

200 Leading National Advertisers 2017 Fact Pack

Rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data

Ad Age Datacenter
36 pages
June 26th, 2017
Learn More

Terms of use

Marketing Fact Pack 2017

Marketing Fact Pack 2017

Annual guide to marketers, media and agencies.

Ad Age Datacenter
36 pages
December 19th, 2016
Learn More

Terms of use

Ad Blocking Battle

Ad Blocking Battle

Consumers and Marketers Wrangle Over Future of Digital Ads

Lisa Terry
15 pages
March 8th, 2016
Learn More

Terms of use

Viewability Summit

Viewability Summit

Ad Age brought together agency, media and ad tech execs to discuss how digital advertising can move forward

Ann Marie Kerwin
20 pages
June 16th, 2015
Learn More

Terms of use

Video 2015: Buying Across Platforms

Video 2015: Buying Across Platforms

Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets

Beth Snyder Bulik
24 pages
March 30th, 2015
Learn More

Terms of use

Omnichannel Retail

Omnichannel Retail

Strategies for a better customer experience

Meredith Derby Berg
24 pages
September 15th, 2014
Read

Terms of use

Social Media Advertising

Social Media Advertising

The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks

Kathryn Koegel
35 Pages
November 18th, 2013
Learn More

Terms of use

How to Integrate Social Media Into Your Marketing Strategy

How to Integrate Social Media Into Your Marketing Strategy

Best practices for social media management

Keith Quesenberry and Michael Coolsen, Ph.D.
27 pages, Power Point slides
May 20th, 2013
Learn More

Terms of use

Building Brands Online 2012

Building Brands Online 2012

How digital is changing the way all media are bought and sold

Kathryn Koegel and Evan Neufeld
50 pages; Power Point slides
October 29th, 2012
Learn More

Terms of use

Facebook 101: Are You Worth a Like?

Facebook 101: Are You Worth a Like?

Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform

the editors of Creativity
35 pages
January 18th, 2012
Learn More

Terms of use

The Evolution of Facebook Brand Fans

The Evolution of Facebook Brand Fans

How and Why Users in Six Countries Choose to Interact with Brands on Facebook

Greg Lindsay
24 pages; PowerPoint slides
September 19th, 2011
Learn More

Terms of use

The Economics of Online Video 2011

The Economics of Online Video 2011

Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.

Laura Rich
28 pages; PowerPoint Slides
February 14th, 2011
Learn More

Terms of use

Building Brands Online

Building Brands Online

Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media

Kathryn Koegel
28 pages
October 10th, 2010
Read

Terms of use

Shiny New Things

Shiny New Things

What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention

Laura Rich
20 pages
March 15th, 2010
Read

Terms of use