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How digital is changing the way all media are bought and sold
October 29th, 2012
50 pages; Power Point slides
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
January 18th, 2012
Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.
February 14th, 2011
28 pages; PowerPoint Slides
Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media
October 10th, 2010
Social Media Command Centers are catching on fast with companies that want agile, customer-focused marketing. This ebook tells you the why and how.
Relying on clicks to drive conversions for display advertising is often a dead end. Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.
Why do your customers make the decisions they do? This paper describes how marketing analytics can unlock the full strategic value of your data to deliver the optimal customer experience.
This white paper explores the emerging role of fractional attribution as a means to measure the marketing impact of digital channels, media and initiatives, and summarizes challenges and upcoming trends.