The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks
November 18th, 2013
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
January 18th, 2012
How and Why Users in Six Countries Choose to Interact with Brands on Facebook
24 pages; PowerPoint slides
September 19th, 2011
Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.
28 pages; PowerPoint Slides
February 14th, 2011
Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media
October 10th, 2010
Learn how to find the best publishers for your offering without wasting time and money. Uncover where competitors buy media, which ads they’re running, what’s working for them (and what’s not).
Take a look at the factors behind successful lead-generation strategies and tactics, based on custom research by Ad Age's BtoB. This study examines important trends among marketer-sales peers, including lead-gen techniques, metrics and technology -- plus recommended action items.
Need an effective way to connect with your audience, even when you can't physically be there? Consider live streaming -- it's used for new product launches, branded events, and investor and PR communications. Find out how to achieve greater engagement from customers and prospects.
This eBook teaches marketers how to track phone leads back to Google PPC ads and keyword searches. It also gives you tips for improving SEO and PPC results and ROI.
Today, simply giving a webinar isn't enough. Companies must deliver great webinars that really stand out. Unfortunately, many webinars fall short of success and usually it's because companies delivering webinars make one or more of 10 common webinar mistakes. Download this white paper and deliver a stand-out event.
B2B is Different. Create a data-driven lead generation approach that delivers revenue and meets the needs of your prospects in all stages of the "Company Buying Journey".
With email marketing, purists will say you should always do this or never do that. In reality, not much is black and white so we put together 17 email "rules" that you must break.