Ad Age brought together agency, media and ad tech execs to discuss how digital advertising can move forward
June 16th, 2015
Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets
March 30th, 2015
The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks
November 18th, 2013
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
January 18th, 2012
How and Why Users in Six Countries Choose to Interact with Brands on Facebook
24 pages; PowerPoint slides
September 19th, 2011
Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.
28 pages; PowerPoint Slides
February 14th, 2011
Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media
October 10th, 2010
The “Call” button has revolutionized paid search. To stay competitive in 2016, marketers must adopt new mobile-first ad, bidding, and attribution strategies for click-to-call. Use this playbook to get started.
Crowdtap surveyed 50+ influencers from their community to understand what goes into successful brand-creator partnerships. This report reveals best practices for marketers navigating the next generation of influencer marketing. Get the full report.
Compelling creative is just the beginning… it's what you do with it that makes you an email rock star! In this guide, explore strategies to update your playbook.