The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks
November 18th, 2013
Advertising Age's Annual Guide to Hispanic Marketing and Media
July 22nd, 2013
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
How digital is changing the way all media are bought and sold
50 pages; Power Point slides
October 29th, 2012
How and Why Users in Six Countries Choose to Interact with Brands on Facebook
24 pages; PowerPoint slides
September 19th, 2011
Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.
28 pages; PowerPoint Slides
February 14th, 2011
Marketing to the "Likeable" Mom: The Like Cycle: How Family, Brands and Technology Influence Her Social Identity
In this whitepaper, we examine how four groups of mothers - Working, Stay-At-Home, Millennial, and Generation X - connect with and react to technology, specifically with regard to the social media content they create, share and seek.
This white paper provides tips for how marketers can prove to their executives (or clients) the value of their content marketing initiatives. It also explains ways to improve your content marketing ROI, and technology options that can help you do both.
Whether you're new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance. Get the playbook to help you understand the impact of real-time bidding (RTB)-powered display, measure your campaigns beyond last click data and learn more about what drives your conversions.
Learn how email tactics and consumer behavior have evolved in five years, including email signup practices, the personalization paradox, how frequency affects performance, and more.
Need to make your business case for implementing a marketing operations management (MOM) solution? Learn how to quantify your return on investment using four of the most common problems MOM solves.
The Future is Cross Channel 1:1 Marketing at Scale provides prescriptive recommendations for reaching the "holy grail" of marketing with "person-based" targeting across channels and devices.
Why do your customers make the decisions they do? This paper describes how marketing analytics can unlock the full strategic value of your data to deliver the optimal customer experience.