The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks
November 18th, 2013
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
January 18th, 2012
How and Why Users in Six Countries Choose to Interact with Brands on Facebook
24 pages; PowerPoint slides
September 19th, 2011
Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.
28 pages; PowerPoint Slides
February 14th, 2011
Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media
October 10th, 2010
How do corporations cope with today's customers who are increasingly plugged-in, savvy, vocal, and tied to their gadgets? The answer will vary, but a solid starting point for any forward-thinking executive includes the five skills examined by this white paper.
According to new Ipsos research, millennials spend 30% of their media time with user-generated content. They also trust and remember UGC more than traditional media. What does this mean exactly for brands? Read the research and become an expert.
Twitter’s new ad targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers to reach. With this guide learn how to drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Online advertising is a fast-growing, multibillion-dollar industry. It has huge potential to benefit from applying advanced analytics. This paper covers how SAS® Analytics can help with segmentation, targeting and more.
From content to enhanced marketing, live online video offers an engaging strategy for reaching business audiences in real time. This report by Wainhouse Research is the second in a series tracking the use of online video to target businesses.