Log in now to determine if you qualify for a special Research Report offers. Log in

Social Media Advertising

The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks

By Kathryn Koegel
35 Pages
November 18th, 2013

How to Integrate Social Media Into Your Marketing Strategy

Best practices for social media management

By Keith Quesenberry and Michael Coolsen, Ph.D.
27 pages, Power Point slides
May 20th, 2013

Building Brands Online 2012

How digital is changing the way all media are bought and sold

By Kathryn Koegel and Evan Neufeld
50 pages; Power Point slides
October 29th, 2012

Facebook 101: Are You Worth a Like?

Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform

By the editors of Creativity
35 pages
January 18th, 2012

The Evolution of Facebook Brand Fans

How and Why Users in Six Countries Choose to Interact with Brands on Facebook

By Greg Lindsay
24 pages; PowerPoint slides
September 19th, 2011

The Economics of Online Video 2011

Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.

By Laura Rich
28 pages; PowerPoint Slides
February 14th, 2011

Building Brands Online

Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media

By Kathryn Koegel
28 pages
October 10th, 2010

Shiny New Things

What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention

By Laura Rich
20 pages
March 15th, 2010