Strategies for a better customer experience
September 15th, 2014
The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks
November 18th, 2013
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
How digital is changing the way all media are bought and sold
50 pages; Power Point slides
October 29th, 2012
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
January 18th, 2012
Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.
28 pages; PowerPoint Slides
February 14th, 2011
Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media
October 10th, 2010
Health and wellness brands are uniquely positioned to help moms and gain their loyalty in a way no other category can. But the path to loyalty isn't what you'd expect.
There is a looming problem in mobile shopping. This research reveals a dissatisfaction with mobile apps that will dampen mobile shopping revenue growth. Fortunately, consumers reveal ways to address this.
Online advertising and the digital landscape are complex and ever-changing. This guide provides insights on how to navigate and understand the advertising technology ecosystem to maximize your marketing opportunities.
Advanced Predictive Network Analytics: Optimize Your Network Investments and Transform Customer Experience.
This paper reveals how predictive analytics gives service providers real-time visibility into their networks - which leads to boosted revenue potential, more satisfied customers, better targeted marketing and top-notch service assurance.
Gain insights on the marketing opportunity from the rise of big data and how a fully integrated marketing solution can provide a reduction in acquisition, implementation, operating and maintenance costs.