Advertising Age's Annual Guide to Hispanic Marketing and Media
July 22nd, 2013
Ad Age's ninth annual guide to Hispanic marketing and media
July 22nd, 2012
Ad Age's eighth annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies.
July 25th, 2011
How do corporations cope with today's customers who are increasingly plugged-in, savvy, vocal, and tied to their gadgets? The answer will vary, but a solid starting point for any forward-thinking executive includes the five skills examined by this white paper.
According to new Ipsos research, millennials spend 30% of their media time with user-generated content. They also trust and remember UGC more than traditional media. What does this mean exactly for brands? Read the research and become an expert.
Twitter’s new ad targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers to reach. With this guide learn how to drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Online advertising is a fast-growing, multibillion-dollar industry. It has huge potential to benefit from applying advanced analytics. This paper covers how SAS® Analytics can help with segmentation, targeting and more.
From content to enhanced marketing, live online video offers an engaging strategy for reaching business audiences in real time. This report by Wainhouse Research is the second in a series tracking the use of online video to target businesses.