How To Be Effective and Efficient with Video Production in a Content Marketing World
April 7th, 2014
What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention
March 15th, 2010
Commercial ratings became the currency of the $70 billion national TV market, replacing 65 years of program ratings.
October 13th, 2008
Advanced Predictive Network Analytics: Optimize Your Network Investments and Transform Customer Experience.
This paper reveals how predictive analytics gives service providers real-time visibility into their networks - which leads to boosted revenue potential, more satisfied customers, better targeted marketing and top-notch service assurance.
Consumers spend 20% of their media time on mobile -- yet only 4% of ad dollars are spent there. This ebook outlines a marketing strategy to recapture desktop users on mobile.
Gain insights on the marketing opportunity from the rise of big data and how a fully integrated marketing solution can provide a reduction in acquisition, implementation, operating and maintenance costs.
62% of AdRoll customers report retargeting performance the same as or better than search campaigns. Are you taking full advantage of everything retargeting has to offer? Download the guide for advanced strategies!
How do corporations cope with today's customers who are increasingly plugged-in, savvy, vocal, and tied to their gadgets? The answer will vary, but a solid starting point for any forward-thinking executive includes the five skills examined by this white paper.
Twitter’s new ad targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers to reach. With this guide learn how to drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
From content to enhanced marketing, live online video offers an engaging strategy for reaching business audiences in real time. This report by Wainhouse Research is the second in a series tracking the use of online video to target businesses.