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Ad Age Insights
Shiny New Things
What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention
March 15th, 2010
20 pages
How Commercial Ratings Changed the $70 Billion TV Market
Commercial ratings became the currency of the $70 billion national TV market, replacing 65 years of program ratings.
October 13th, 2008
12 pages
5 Steps to Launch a Social Command Center
Social Media Command Centers are catching on fast with companies that want agile, customer-focused marketing. This ebook tells you the why and how.
Display Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.
Leverage Marketing Analytics to Improve the Customer Experience
Why do your customers make the decisions they do? This paper describes how marketing analytics can unlock the full strategic value of your data to deliver the optimal customer experience.
Digital Attribution Comes Of Age
This white paper explores the emerging role of fractional attribution as a means to measure the marketing impact of digital channels, media and initiatives, and summarizes challenges and upcoming trends.
10 Big Brand Strategies for Mobile App Marketing
Learn what leading brands are now doing, how they're doing it, and what their marketing executives have to say in this new ebook.