What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention
March 15th, 2010
Commercial ratings became the currency of the $70 billion national TV market, replacing 65 years of program ratings.
October 13th, 2008
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro explaining the current challenges in understanding the effectiveness of online display advertising and outlining best practices to understand the metrics that matter.
Make the top-level decisions required for a social strategy. This combination of ebooks and a webinar shows you how to manage campaigns, measure social media ROI and run customer-to-business.
Why do your customers make the decisions they do? This paper describes how marketing analytics can unlock the full strategic value of your data to deliver the optimal customer experience.