How To Be Effective and Efficient with Video Production in a Content Marketing World
April 7th, 2014
The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks
November 18th, 2013
What Marketers Need to Know about the Updated FTC Green Guides
September 16th, 2013
What Marketers and Agencies Need to Know
July 29th, 2013
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
Which millennials are already luxury consumers, and which ones will be living large in the next decade?
28 pages, Power Point slides
December 10th, 2012
Biggest Ad Spenders. When TV Ads Wear Out. Market Share. Product Innovation. Banking on the Web.
October 8th, 2012
Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.
July 22nd, 2012
How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.
40 pages, PowerPoint slides
July 8th, 2012
How Hispanic Identity Influences Millennials
24 pages, Power Point slides
May 13th, 2012
How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices
24 pages, Power Point slides
March 25th, 2012
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
January 18th, 2012
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels are changing the landscape, the still-evolving regulatory enivronment, the maturing of blockbuster drugs and the opportunities all of that brings.
October 17th, 2011
Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.
14 pages; Registration required
July 12th, 2010
Learn how to find the best publishers for your offering without wasting time and money. Uncover where competitors buy media, which ads they’re running, what’s working for them (and what’s not).
Take a look at the factors behind successful lead-generation strategies and tactics, based on custom research by Ad Age's BtoB. This study examines important trends among marketer-sales peers, including lead-gen techniques, metrics and technology -- plus recommended action items.
Need an effective way to connect with your audience, even when you can't physically be there? Consider live streaming -- it's used for new product launches, branded events, and investor and PR communications. Find out how to achieve greater engagement from customers and prospects.
This eBook teaches marketers how to track phone leads back to Google PPC ads and keyword searches. It also gives you tips for improving SEO and PPC results and ROI.
Today, simply giving a webinar isn't enough. Companies must deliver great webinars that really stand out. Unfortunately, many webinars fall short of success and usually it's because companies delivering webinars make one or more of 10 common webinar mistakes. Download this white paper and deliver a stand-out event.
B2B is Different. Create a data-driven lead generation approach that delivers revenue and meets the needs of your prospects in all stages of the "Company Buying Journey".
With email marketing, purists will say you should always do this or never do that. In reality, not much is black and white so we put together 17 email "rules" that you must break.