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Marketing Fact Pack 2017

Annual guide to marketers, media and agencies.

By Ad Age Datacenter
36 pages
December 19th, 2016

2016 Marketing Fact Pack

Annual guide to marketers, media and agencies.

By Data Center
December 20th, 2015

Fast-Food Marketing

An in-depth look at advertising and marketing for quick-service restaurants.

By Julie Liesse

October 12th, 2015

Consumers on the Go Fact Pack

A guide to consumer segments with facts on travel, media/entertainment, automotive and mobile tech.

By Ad Age Datacenter
28 pages
September 28th, 2015

Video 2015: Buying Across Platforms

Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets

By Beth Snyder Bulik
24 pages
March 30th, 2015

Omnichannel Retail

Strategies for a better customer experience

By Meredith Derby Berg
24 pages
September 15th, 2014

New School Video

How To Be Effective and Efficient with Video Production in a Content Marketing World

By Beth Snyder Bulik
20 pages
April 7th, 2014

Social Media Advertising

The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks

By Kathryn Koegel
35 Pages
November 18th, 2013

Retail Marketing

Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.

By Beth Snyder Bulik
20 pages
September 30th, 2013

How to Make Credible Green Marketing Claims

What Marketers Need to Know about the Updated FTC Green Guides

By Jacquelyn A. Ottman and David G. Mallen
48 pages
September 16th, 2013

Smart Marketing Using Big Data

What Marketers and Agencies Need to Know

By Lisa Terry
32 Pages
July 29th, 2013

How to Integrate Social Media Into Your Marketing Strategy

Best practices for social media management

By Keith Quesenberry and Michael Coolsen, Ph.D.
27 pages, Power Point slides
May 20th, 2013

Affluence in America: The Next Generation

Which millennials are already luxury consumers, and which ones will be living large in the next decade?

By Emma Johnson
28 pages, Power Point slides
December 10th, 2012

Financial Services Marketing

Biggest Ad Spenders. When TV Ads Wear Out. Market Share. Product Innovation. Banking on the Web.

By Ad Age DataCenter
20 pages
October 8th, 2012

Smart from the Start: How to Grow Your Small Agency

Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.

By Beth Snyder Bulik
20 pages
July 22nd, 2012

Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work

How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.

By Lisa Terry
40 pages, PowerPoint slides
July 8th, 2012

The Cultural Connection

How Hispanic Identity Influences Millennials

By Beth Snyder Bulik
24 pages, Power Point slides
May 13th, 2012

Managing Your Brand's Social Life

Strategies for Social Media Platforms, Organizing Your Team And What to Measure

By Jenna Schnuer
24 pages, Power Point slides
April 23rd, 2012

Cross-Generational Healthcare

How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices

By David Hirschman
24 pages, Power Point slides
March 25th, 2012

Facebook 101: Are You Worth a Like?

Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform

By the editors of Creativity
35 pages
January 18th, 2012

Always On Women

A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.

By Beth Snyder Bulik
18 pages, Power Point slides
November 14th, 2011

Pharmaceutical Marketing

This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels are changing the landscape, the still-evolving regulatory enivronment, the maturing of blockbuster drugs and the opportunities all of that brings.

By Beth Snyder Bulik
18 pages
October 17th, 2011

What small and midsize businesses need to know about marketing: Your questions answered

Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.

14 pages; Registration required
July 12th, 2010