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New! How Advertising Performs in a Social Media World

Maximizing the effect of social media marketing

By Esther Thorson and Jeri Smith

May 20th, 2013
23 pages, Power Point slides

New! How to Integrate Social Media Into Your Marketing Strategy

Best practices for social media management

By Keith Quesenberry and Michael Coolsen, Ph.D.

May 20th, 2013
27 pages, Power Point slides

Affluence in America: The Next Generation

Which millennials are already luxury consumers, and which ones will be living large in the next decade?

By Emma Johnson

December 10th, 2012
28 pages, Power Point slides

Financial Services Marketing

Biggest Ad Spenders. When TV Ads Wear Out. Market Share. Product Innovation. Banking on the Web.

By Ad Age DataCenter

October 8th, 2012
20 pages

Smart Strategies for Local Marketing

Drilling Down to Where Your Consumer Lives

By Beth Snyder Bulik

October 1st, 2012
24 Pages

Smart from the Start: How to Grow Your Small Agency

Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.

By Beth Snyder Bulik

July 22nd, 2012
20 pages

Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work

How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.

By Lisa Terry

July 8th, 2012
40 pages, PowerPoint slides

The Cultural Connection

How Hispanic Identity Influences Millennials

By Beth Snyder Bulik

May 13th, 2012
24 pages, Power Point slides

Managing Your Brand's Social Life

Strategies for Social Media Platforms, Organizing Your Team And What to Measure

By Jenna Schnuer

April 23rd, 2012
24 pages, Power Point slides

Cross-Generational Healthcare

How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices

By David Hirschman

March 25th, 2012
24 pages, Power Point slides

Facebook 101: Are You Worth a Like?

Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform

By the editors of Creativity

January 18th, 2012
35 pages

Always On Women

A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.

By Beth Snyder Bulik

November 14th, 2011
18 pages, Power Point slides

Pharmaceutical Marketing

This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels are changing the landscape, the still-evolving regulatory enivronment, the maturing of blockbuster drugs and the opportunities all of that brings.

By Beth Snyder Bulik

October 17th, 2011
18 pages

What small and midsize businesses need to know about marketing: Your questions answered

Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.



July 12th, 2010
14 pages; Registration required