How To Be Effective and Efficient with Video Production in a Content Marketing World
April 7th, 2014
The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks
November 18th, 2013
What Marketers Need to Know about the Updated FTC Green Guides
September 16th, 2013
What Marketers and Agencies Need to Know
July 29th, 2013
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
Which millennials are already luxury consumers, and which ones will be living large in the next decade?
28 pages, Power Point slides
December 10th, 2012
Biggest Ad Spenders. When TV Ads Wear Out. Market Share. Product Innovation. Banking on the Web.
October 8th, 2012
Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.
July 22nd, 2012
How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.
40 pages, PowerPoint slides
July 8th, 2012
How Hispanic Identity Influences Millennials
24 pages, Power Point slides
May 13th, 2012
How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices
24 pages, Power Point slides
March 25th, 2012
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
January 18th, 2012
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels are changing the landscape, the still-evolving regulatory enivronment, the maturing of blockbuster drugs and the opportunities all of that brings.
October 17th, 2011
Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.
14 pages; Registration required
July 12th, 2010
Consumers spend 20% of their media time on mobile -- yet only 4% of ad dollars are spent there. This ebook outlines a marketing strategy to recapture desktop users on mobile.
Gain insights on the marketing opportunity from the rise of big data and how a fully integrated marketing solution can provide a reduction in acquisition, implementation, operating and maintenance costs.
How do corporations cope with today's customers who are increasingly plugged-in, savvy, vocal, and tied to their gadgets? The answer will vary, but a solid starting point for any forward-thinking executive includes the five skills examined by this white paper.
According to new Ipsos research, millennials spend 30% of their media time with user-generated content. They also trust and remember UGC more than traditional media. What does this mean exactly for brands? Read the research and become an expert.
Twitter’s new ad targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers to reach. With this guide learn how to drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Online advertising is a fast-growing, multibillion-dollar industry. It has huge potential to benefit from applying advanced analytics. This paper covers how SAS® Analytics can help with segmentation, targeting and more.
From content to enhanced marketing, live online video offers an engaging strategy for reaching business audiences in real time. This report by Wainhouse Research is the second in a series tracking the use of online video to target businesses.