New! How Advertising Performs in a Social Media World
Maximizing the effect of social media marketing
23 pages, Power Point slides
May 20th, 2013
New! How to Integrate Social Media Into Your Marketing Strategy
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
Affluence in America: The Next Generation
Which millennials are already luxury consumers, and which ones will be living large in the next decade?
28 pages, Power Point slides
December 10th, 2012
Financial Services Marketing
Biggest Ad Spenders. When TV Ads Wear Out. Market Share. Product Innovation. Banking on the Web.
20 pages
October 8th, 2012
Smart Strategies for Local Marketing
Drilling Down to Where Your Consumer Lives
24 Pages
October 1st, 2012
Smart from the Start: How to Grow Your Small Agency
Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.
20 pages
July 22nd, 2012
Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work
How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.
40 pages, PowerPoint slides
July 8th, 2012
The Cultural Connection
How Hispanic Identity Influences Millennials
24 pages, Power Point slides
May 13th, 2012
Managing Your Brand's Social Life
Strategies for Social Media Platforms, Organizing Your Team And What to Measure
24 pages, Power Point slides
April 23rd, 2012
Cross-Generational Healthcare
How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices
24 pages, Power Point slides
March 25th, 2012
Facebook 101: Are You Worth a Like?
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
35 pages
January 18th, 2012
Always On Women
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
18 pages, Power Point slides
November 14th, 2011
Pharmaceutical Marketing
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels are changing the landscape, the still-evolving regulatory enivronment, the maturing of blockbuster drugs and the opportunities all of that brings.
18 pages
October 17th, 2011
What small and midsize businesses need to know about marketing: Your questions answered
Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.
14 pages; Registration required
July 12th, 2010
Beyond Last Touch: Understanding Campaign Effectiveness
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro explaining the current challenges in understanding the effectiveness of online display advertising and outlining best practices to understand the metrics that matter.
VP's Guide to Social Strategy
Make the top-level decisions required for a social strategy. This combination of ebooks and a webinar shows you how to manage campaigns, measure social media ROI and run customer-to-business.
Leverage Marketing Analytics to Improve the Customer Experience
Why do your customers make the decisions they do? This paper describes how marketing analytics can unlock the full strategic value of your data to deliver the optimal customer experience.
Digital Attribution Comes Of Age
This white paper explores the emerging role of fractional attribution as a means to measure the marketing impact of digital channels, media and initiatives, and summarizes challenges and upcoming trends.