Annual guide to marketers, media and agencies.
December 20th, 2015
An in-depth look at advertising and marketing for quick-service restaurants.
October 12th, 2015
Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets
March 30th, 2015
Strategies for a better customer experience
September 15th, 2014
The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks
November 18th, 2013
Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.
September 30th, 2013
What Marketers and Agencies Need to Know
July 29th, 2013
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
Biggest Ad Spenders. When TV Ads Wear Out. Market Share. Product Innovation. Banking on the Web.
October 8th, 2012
Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.
July 22nd, 2012
How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.
40 pages, PowerPoint slides
July 8th, 2012
How Hispanic Identity Influences Millennials
24 pages, Power Point slides
May 13th, 2012
Strategies for Social Media Platforms, Organizing Your Team And What to Measure
24 pages, Power Point slides
April 23rd, 2012
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
January 18th, 2012
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
18 pages, Power Point slides
November 14th, 2011
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels are changing the landscape, the still-evolving regulatory enivronment, the maturing of blockbuster drugs and the opportunities all of that brings.
October 17th, 2011
Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.
14 pages; Registration required
July 12th, 2010
Mobile and Location are natural partners, so it's no wonder that location targeting has become key to mobile advertising. But is it possible to go overboard? Download this report to find out. Brought to you by 4INFO.
Transform an internal creative agency from a production shop to a strategic partner for the entire organization. Explore what's needed and how to do it in this comprehensive ebook. Brought to you by Wrike.
Not all customers are the same, so stop treating them that way. Learn how to leverage your data to reach new customers, build brand equity, and drive truly incremental sales.