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Ad Age Insights
New! How Advertising Performs in a Social Media World
Maximizing the effect of social media marketing
May 20th, 2013
23 pages, Power Point slides
New! How to Integrate Social Media Into Your Marketing Strategy
Best practices for social media management
May 20th, 2013
27 pages, Power Point slides
Affluence in America: The Next Generation
Which millennials are already luxury consumers, and which ones will be living large in the next decade?
December 10th, 2012
28 pages, Power Point slides
Financial Services Marketing
Biggest Ad Spenders. When TV Ads Wear Out. Market Share. Product Innovation. Banking on the Web.
October 8th, 2012
20 pages
Smart Strategies for Local Marketing
Drilling Down to Where Your Consumer Lives
October 1st, 2012
24 Pages
Smart from the Start: How to Grow Your Small Agency
Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.
July 22nd, 2012
20 pages
Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work
How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.
July 8th, 2012
40 pages, PowerPoint slides
The Cultural Connection
How Hispanic Identity Influences Millennials
May 13th, 2012
24 pages, Power Point slides
Managing Your Brand's Social Life
Strategies for Social Media Platforms, Organizing Your Team And What to Measure
April 23rd, 2012
24 pages, Power Point slides
Cross-Generational Healthcare
How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices
March 25th, 2012
24 pages, Power Point slides
Facebook 101: Are You Worth a Like?
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
January 18th, 2012
35 pages
Always On Women
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
November 14th, 2011
18 pages, Power Point slides
Pharmaceutical Marketing
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels are changing the landscape, the still-evolving regulatory enivronment, the maturing of blockbuster drugs and the opportunities all of that brings.
October 17th, 2011
18 pages
What small and midsize businesses need to know about marketing: Your questions answered
Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.
July 12th, 2010
14 pages; Registration required
5 Steps to Launch a Social Command Center
Social Media Command Centers are catching on fast with companies that want agile, customer-focused marketing. This ebook tells you the why and how.
Display Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.
Leverage Marketing Analytics to Improve the Customer Experience
Why do your customers make the decisions they do? This paper describes how marketing analytics can unlock the full strategic value of your data to deliver the optimal customer experience.
Digital Attribution Comes Of Age
This white paper explores the emerging role of fractional attribution as a means to measure the marketing impact of digital channels, media and initiatives, and summarizes challenges and upcoming trends.
10 Big Brand Strategies for Mobile App Marketing
Learn what leading brands are now doing, how they're doing it, and what their marketing executives have to say in this new ebook.