CMO's Guide to Managing Content
How to Navigate the Current 'Wild West' Era of Marketing Strategy and Production
July 20th, 2015 | 18 pages
By Meredith Derby Berg
Marketing content is spread more widely, is more accessible and is easier to produce across the internet's various visual platforms, such as Facebook, Instagram, Twitter, Pinterest and Snapchat. Marketers have become more adept at getting content out quickly, and at times, cheaply. But still, it's a constant challenge to manage the flow of all this messaging. This report offers tips and strategic thinking to improve marketing procedures.
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