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Mobile-First Marketing

Mobile-First Marketing

Best Tactics for Deploying, Tracking and Improving Your Mobile Campaigns

October 21st, 2015 |

18 pages


By Colin Gibbs

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This report examines the current state of mobile marketing and highlights key trends that illustrate both the opportunities and the challenges facing advertisers looking to leverage phones as well as tablets. It discusses strategies and tactics that work on mobile, as well as those that don't. It also examines emerging technologies, devices and services that will help shape the industry as mobile marketing expands beyond handsets and devices into devices and platforms such as wearables, connected cars and the smart home.


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