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Rounding Out Your Omnichannel Strategy

By . October 11th, 2017 |

32 pages

Rounding Out Your Omnichannel Strategy

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Though substantially different in many ways, digital audio and native advertising share the promise of giving users an organic experience—more seamlessly integrated into content, and better aligned with the audience’s current activity and interests. Both publishers and programmatic technology providers are putting their weight behind native and audio as key elements of advertisers’ overall media strategy. This report gives you what you need to know about buying programmatic audio and native.

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