Log in now to determine if you qualify for a special Research Report offers. Log in

research reports

Follow The Content

By . October 1st, 2017 |

Follow The Content


Digital video continues to gobble up a larger and larger share of marketers’ media spend and eat into traditional TV budgets—with the trend projected to only accelerate. With that spending increase, a sizeable majority of advertisers believe that, as with TV, context in digital video matters; they are now focusing more intensely than ever on contextual targeting when placing ads on digital platforms. A new study from Ad Age and ZEFR reveals what the market thinks about contextual targeting. Sponsored by ZEFR.

Interested in licensing this research paper for multiple use? Ask us!

Would you like to be invoiced for this research paper? Ask us!