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The Economics of Online Video 2011

The Economics of Online Video 2011

Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.

February 14th, 2011 |

28 pages; PowerPoint Slides


By Laura Rich

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Online video and TV content are set to converge on a range of platforms this year, from Hulu to Google TV. Comcast, Hulu and broadcasters are all making big bets that traditional TV content will play online. Cable networks are trying to hold on to subscriber revenue through TV Everywhere, which will require viewers to prove they pay for TV offline before they view content online. Other players, like AOL and YouTube, are still betting on short form original web video to drive growth. This Ad Age Insights white paper examines the contenders for consumers' attention and marketers' dollars. This year's report also includes an updated directory of distributors, TV networks, producers/studios, live-video producers, ad networks, advertising-services providers, search companies and distribution/measurement companies.


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