Mobile Marketing Volume 1: Location
How location-based services and GPS-enabled apps on mobile devices are changing the way retailers and marketers are connecting with their best customers.
February 28th, 2011 | 28 pages; PowerPoint Slides
By Kathryn Koegel
28 pages; PowerPoint Slides
The first in a four-issue series on Mobile Marketing, this issue explores how location-based services and GPS-enabled apps on mobile devices are changing the way retailers and marketers connect with their best customers. This report includes downloadable PowerPoint slides of key charts, as well as a directory of location-based marketing companies. This page will only allow you to order a single copy of this issue. If you want to subscribe to this series, please go back out to the white paper store and click on the series order page. Other issues explore mobile couponing, m-commerce and metrics. For non-subscribers, the series will cost $595, and a single copy will cost $249. For Ad Age subscribers, the series will cost $495, and a single copy will cost $199.
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