Mobile Marketing: The Series
Mobile devices are disrupting all kinds of consumer behavior. This four-part series gives marketers clear explanations of how to use mobile to your best advantage.
October 2nd, 2011 | 4 issues; Power Point Slides
By Kathryn Koegel
4 issues; Power Point Slides
Mobile devices are disrupting all kinds of consumer behavior. This four-part series gives marketers clear explanations of how mobile can fit in to your marketing plans. The first issue explores location-based services and GPS-enabled apps on mobile devices and how that ability to travel with consumers is changing the way retailers and marketers connect with their best customers. The second issue looks at how couponing and deals can be delivered through mobile devices. A third dives into the metrics currently available for tracking mobile behavior, and explains how best to use the data you can get. The final issue is all about m-commerce, including how tablets are driving sales, the state of tap-to-pay programs and advice for handling the scan-and-scram shopper. These reports include downloadable PowerPoint slides of key charts, as well as a directories of location-based marketing companies, couponing companies and mobile metrics companies. Use this page to order a subscription to this series. For non-subscribers, the series will cost $595. For Ad Age subscribers, the series will cost $495. Individual issues can be purchased for $249 by non-subscribers, and $199 by subscribers.
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