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50 and Up: What's Next?

50 and Up: What's Next?

The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they're spending their money and what marketers should know in order to reach them. Data from AARP's Baby Boomers Envision Retirement Survey, GfK MRI’s Survey of the American Consumer and Ad Age's MarketFinder.

April 4th, 2011 |

20 pages


By Marissa Miley

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The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, what they are spending their money on, and what marketers should know in order to reach them. This white paper includes marketer case studies and profiles of consumers. Data from AARP's Baby Boomers Envision Retirement Survey, GfK MRI’s BoomerView and Ad Age's MarketFinder.


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