The Evolution of Facebook Brand Fans

How and Why Users in Six Countries Choose to Interact with Brands on Facebook

September 19th, 2011 |

24 pages; PowerPoint slides

Based on a new survey by DDB and OpinionWay, this white paper explores consumer motivations in becoming fans of brands on the leading social network. The survey looks at the changing attitudes and habits of Facebook fans in six countries: United States, United Kingdom, France, Germany, Turkey and Malaysia. Attitudes toward privacy concerns as well as features such as games, Facebook Places, messaging and shopping are also explored, as is the phenomenon known as Facebook fatigue. This paper includes 23 PowerPoint slides of key charts to download.

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