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Always On Women

A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.

By Beth Snyder Bulik . November 14th, 2011 |

18 pages, Power Point slides

Always On Women

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So many women are using digital and mobile tools, it's hard to target all of them. Here's a look at the mobile warriors as well as the more casual, utilitarian users.

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