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Cross-Generational Healthcare

Cross-Generational Healthcare

How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices

March 25th, 2012 |

24 pages, Power Point slides


By David Hirschman

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This joint trend report from Ad Age Insights and Modern Healthcare seeks to understand current generational attitudes toward healthcare and health decisions, and what that means for those seeking to reach consumers with targeted messages. Healthcare providers and marketers of healthcare products should be aware that they not only need to communicate with patients, but with their caregivers as well, who are often from a different generation than the primary patient and thus will receive and act on messages differently. Healthcare decisions can affect entire families, and multiple viewpoints and needs are evaluated when a patient is determining a course for care.


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