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Managing Your Brand's Social Life

Managing Your Brand's Social Life

Strategies for Social Media Platforms, Organizing Your Team And What to Measure

April 23rd, 2012 |

24 pages, Power Point slides


By Jenna Schnuer

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Consumers are investing serious amounts of their time in social media platforms, with 16.6% of all online minutes now spent on social networks. With so much buzz floating around, it's worth stopping and mapping out a smart social strategy. This report aims to help brand managers plan for which platforms should get the investment of limited staff and time, what to consider when creating internal social media guidelines, whether to handle social media in-house or outsource it, what measures a brand should look at and how to figure out where your consumers are spending their time and on what platforms. This report includes "Platform Playbooks" for Facebook, Twitter, Google+, Pinterest, Tumblr, YouTube and Foursquare.


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