Mobile Fact Pack 2012
Market, media, demographics and agencies
August 20th, 2012 | 28 pages
By Ad Age Data Center
If you're still wondering if it's the year of mobile, you've already missed it. While the medium still pales in advertising dollars spent -- just $6.4 billion worldwide in 2012 -- it occupies an outsized place in the marketer's consciousness. Apple, Google, Jumptap and others would like to turn the phone into a branding medium, but meanwhile search spending is expected to outpace display for at least the next several years. Global spending on banners and rich media is expected to reach $1.5 billion in 2013, while search goes up to $2.2 billion.
This Mobile Fact Pack includes key data on mobile ad spending, platform and OEM share, penetration and demographics, consumer behavior, top mobile ad agencies and mobile ad networks. Order print copies at AdAgeSubscriptions@adage.com or by calling 1-877-320-1721; for readers outside the U.S., 1-313-446-0450. Digital edition available for viewing free through Sept. 17, 2012; available for $29 after that.
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