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Drilling Down to Where Your Consumer Lives
October 1st, 2012By Beth Snyder Bulik
After years of marketers tossing around the term 'local' as if it would become another online marketing channel, it turns out that 'local' is a layer, not a channel. Good local marketing, which now has mobile and location-based tools at its disposal, needs accurate local information layered into all online channels. This report details how search, social, navigation, loyalty programs, online circulars and deal-a-day offers can enhance local marketing efforts.
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