Hispanic Fact Pack 2013
Advertising Age's Annual Guide to Hispanic Marketing and Media
July 22nd, 2013 | 44 pages
By Ad Age Data Center
In this report, you will learn:
- Hispanic ad spending by medium
- Largest advertisers
- Largest media properties
- Largest Hispanic ad agencies
- Time spent online
- Purchase intent
- Population trends
- Language preferences for Hispanic adults
Welcome to Ad Age's 10th annual Hispanic Fact Pack, and all the changes a decade has brought in marketing to Hispanic consumers. In our inaugural Hispanic Fact Pack, we reported that 2003 U.S. Hispanic media spending totaled $2.8 billion. That nearly tripled to $7.9 billion in 2012. And Hispanic internet display spending, now at $431 million, wasn't even measured a decade ago. In the last decade, the fastest growth in the U.S. Hispanic market has shifted from foreign born immigrants to U.S.-born Hispanics, and that is reflected in media and marketing.
This report will be available for free through August 21, 2013. After that date, copies can be purchased for $29.
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