Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.
September 30th, 2013 | 20 pages
By Beth Snyder Bulik
Ad Age DataCenter worked with Kantar Media to create this in-depth look at the state of retail marketing, as well as what trends will influence retail marketing in the future. Charts include the 25 largest retail advertisers, broken out by category and medium, as well as a look at when retailers advertising is most effective. Online retailing is also explored, as are the merits of email marketing and "reverse showrooming." This report is free.
Interested in licensing this research paper for multiple use? Ask us!
Would you like to be invoiced for this research paper? Ask us!