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Retail Marketing

Retail Marketing

Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.

September 30th, 2013 |

20 pages


By Beth Snyder Bulik

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Ad Age DataCenter worked with Kantar Media to create this in-depth look at the state of retail marketing, as well as what trends will influence retail marketing in the future. Charts include the 25 largest retail advertisers, broken out by category and medium, as well as a look at when retailers advertising is most effective. Online retailing is also explored, as are the merits of email marketing and "reverse showrooming." This report is free.


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