BtoB's 2013 Lead Generation
Optimum Techniques for Managing Lead-Gen Campaigns
November 18th, 2013 | 56 Pages
By BtoB Intelligence Center
The 2013 Lead Generation: Optimum Techniques for Managing Lead-Gen Campaigns report offers an examination into how B2B marketers are accomplishing -- or, in some cases, not accomplishing -- their lead-gen goals, and why. Readers of this research will learn: The most prevalent lead-gen metrics marketers are concerned with. Marketers' projections of sales growth in 2014. The most effective lead-nurturing techniques, combined with the types of demand-gen content marketers are using to drive those nurturing programs. The state of sales-marketing alignment, and competitive advantages to be gained by optimizing here. Obstacles marketers are facing in implementing optimum lead-gen processes. What's more, this report contains a segmented breakdown of two key marketer constituents: technology companies and small-to-midsize companies. In two extensive appendices, the report breaks out the lead-gen practices of tech marketers compared with non-tech marketers, as well of SMB marketers versus large companies. The differences these two sectors experience and their best-practices in lead-gen illustrate how lead-gen processes can be optimized here based on company profile.
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by the editors of Creativity
by Kathryn Koegel
by Ad Age Data Center