BtoB's 2013 Marketing Automation
Best Practices for the Management of B2B Digital Marketing Campaigns
November 18th, 2013 | 50 Pages
By BtoB Intelligence Center
How are the savviest B2B marketers using marketing automation to improve sales? This new research suggests that marketing automation optimizes 3 key benefits: conversion rates, click-through, and web traffic -- yielding exceptional sales performance. The 2013 Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns report is a unique look into how B2B marketers are accomplishing these goals. Readers of this research will learn: The most important marketing automation metrics to focus on. The "bandwidth gain"and "resource-amplifier" that marketing automation provides. The critical features of the marketing automation that are used to demonstrate sales success. The functionality of marketing automation best most suited to specific marketing tasks. How B2B marketers are using marketing automation to maximize the ROI bottom line. What's more, this report contains a case study from CSC -- one of the stand-out marketing departments in the industry. In addition you will find useful segmentations contrasting tech vs. non-tech companies and large vs. small companies.
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