2010 America

What marketing and advertising professionals need to know about the biggest market research project of the decade: the Census Bureau's 2010 census.

October 12th, 2009

By Peter Francese

32 pages

In 2010 America, demographics expert Peter Francese explains what marketing and advertising professionals need to know about the biggest market-research project of the decade: the official 2010 U.S. census. Mr. Francese is demographic trends analyst at Ogilvy & Mather, New York, and founder of American Demographics magazine, putting him in a unique position to analyze and synthesize census data for a marketing audience. The Census Bureau will release results starting in spring 2011. But there's no need to wait. In this highly readable 32-page paper packed with charts from his projections, Mr. Francese shows what the census will say about the changing face of consumers. He offers key insights: How we have become a truly multicultural nation. Where the population is moving. What an aging America means for marketers. Which demographic groups have money to spend. Why a household of Mom, Pop and kids is no longer the norm.

Click here to read an Ad Age article about 2010 America.

Terms of use

Interested in licensing this whitepaper for multiple use? Ask us!

Would you like to be invoiced for this whitepaper? Ask us!