Advertising Age's Annual Guide to Hispanic Marketing and Media
July 27th, 2014 | 44 pages
By Ad Age Datacenter
In this report, you will learn: - Hispanic ad spending by medium - Largest advertisers - Largest media properties - Largest Hispanic ad agencies - Time spent online - Purchase intent - Population trends - Language preferences for Hispanic adults Advertising Age presents its 11th annual Hispanic Fact Pack. Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in media spending. In 2013, U.S. Hispanic media spending rose by 8.1% to $8.3 billion, way ahead of the overall increase of just 0.9% in U.S. measured-media spending. This Fact Pack gives you a thorough view of Hispanic marketing, from agencies to media to marketers.
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