Log in now to determine if you qualify for a special Research Report offers. Log in

Hispanic Fact Pack 2014

Hispanic Fact Pack 2014

Advertising Age's Annual Guide to Hispanic Marketing and Media

July 27th, 2014 |

44 pages


By Ad Age Datacenter

Read

In this report, you will learn:

- Hispanic ad spending by medium

- Largest advertisers

- Largest media properties

- Largest Hispanic ad agencies

- Time spent online

- Purchase intent

- Population trends

- Language preferences for Hispanic adults

Advertising Age presents its 11th annual Hispanic Fact Pack. Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in media spending. In 2013, U.S. Hispanic media spending rose by 8.1% to $8.3 billion, way ahead of the overall increase of just 0.9% in U.S. measured-media spending. This Fact Pack gives you a thorough view of Hispanic marketing, from agencies to media to marketers.


Interested in licensing this research paper for multiple use? Ask us!

Would you like to be invoiced for this research paper? Ask us!