Video 2015: Buying Across Platforms
Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets
March 30th, 2015 | 24 pages
By Beth Snyder Bulik
The video ad market is at a crossroads. Viewers are platform agnostic, while the traditional ad industry is legacy wedded to platforms. This report gives you an overview of each of those platforms for video ads, talking to buyers and sellers to explain what they expect from this year's marketplaces. How and where consumers are consuming media is also explored, as are the efforts to measure that consumption.
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