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Viewability Summit

Viewability Summit

Ad Age brought together agency, media and ad tech execs to discuss how digital advertising can move forward

June 16th, 2015 |

20 pages


By Ann Marie Kerwin

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Viewability has become a critical topic for marketers, agencies and media sellers, and lack of a consensus on how to quantify it, account for it and bill accordingly is creating a road block for future ad deals.

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