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The week's best work selected by the editors of Creativity.

Creativity Weekly Top 5: May 12

Staid 'Antiques Roadshow' Goes Wildly Cinematic, a Look at the 'Iron Man' Titles and Revisiting 'Halo 3' FULL ARTICLE

Radiohead Helps Raise Awareness of Human Trafficking, Guy Ritchie Puts You on the Pitch and Other Work FULL ARTICLE

Customizable Jingles, Inside the Clown Car of Broken Dreams, the Downside of Fun and Other Work FULL ARTICLE

Giant Superstars: the Adidas Kind and the NBA Kind, and Other Work of Note FULL ARTICLE

Ogilvy and Maxwell House Brew Some Good, While Discovery and 72andSunny Think The World Is Just Awesome FULL ARTICLE

A Cadbury Follow-up From Fallon, and RKCR, Y&R and Terry Jones Find Some Amazing Penguins FULL ARTICLE

Coats of Arms Courtesy Scion and StrawberryFrog, Go Inside the Runner's Mind and More FULL ARTICLE

New Shop Johannes Leonardo Kick It for Nomis and Zach Galifianakis and Friends Do Absolute Comedy FULL ARTICLE

Wieden and Nike Do Better and AKQA Serves Up Pot Noodles FULL ARTICLE

A Fat Pig From the Brooklyn Brothers, Schweppes Bursts and Other Work of Note FULL ARTICLE