'That's So Gay' Spots Win Top Ad Council PSA Award

3 Minute Ad Age, Dec. 4, 2008

Produced by Hoag Levins
Published: December 04, 2008

Arnold took top agency honors at this year's Ad Council awards.

NEW YORK (AdAge.com) -- The Arnold agency in New York in partnership with the Gay, Lesbian and Straight Education Network has won the Ad Council's award for best Public Service Advertising campaign. Entitled "Think Before You Speak," the messaging was designed to discourage use of the slur "That's so gay" by school students. The Council's Bell awards for creative excellence were announced at a dinner ceremony at Manhattan's Waldorf-Astoria hotel.

2 Comments

By david | Ballson Spa, NY December 4, 2008 09:19:36 am:

"That's so homophobic" wins award at Christian Video Awards Banquet! Of course this will never get recognition because its not about right behavior, its about rebuking stereotypical bigoted, biased, unfair, uneducated, homophobes. Of course your video commentator does not refrain from the use of the word "homophobe"/ Thats ok isn't it! just substitute one bigoted, biased, unfair uneducated word for another. As long as the ends justify it. Wheeee! so open minded!

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By bbelnap | Lindon, UT December 4, 2008 12:31:25 pm:

So members of the Gay community are gay before they're individuals with names? Isn't the whole concept of reducing prejudice and stereotypical behavior rooted in looking at the individual and not the group? Instead this spot marginalizes both the gay community and the teen community by focusing on one and denying the other exists. It could have been a much stronger execution if it had a stronger concept behind it.

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