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Sustainability as a 2009 Marketing Issue

3 Minute Ad Age: Jan. 6, 2009

Produced by Hoag Levins
Published: January 06, 2009

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Don Carli, senior research fellow at the Institute for Sustainable Communications.
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NEW YORK (AdAge.com) -- Sustainability is an issue that marketers, ad agencies and media companies can no longer easily ignore. Some marketers, such as Wal-Mart, have made massive changes within the last year to incorporate sustainability as an actual marketing strategy for growth. Don Carli of the Institute for Sustainable Communications weighs in on how the issue is evolving and where it's likely to be going in 2009.
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