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Music Magazine Revenue Plunges: Advertisers Abandon Category

3 Minute Ad Age: April 25, 2008

Produced by Hoag Levins
Published: April 25, 2008

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Ad pages at the top music magazines were down 26% in the first quarter.
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NEW YORK (AdAge.com) -- It's bad news for music magazines. The three biggest -- Rolling Stone, Vibe and Blender -- had a 26% decline in ad pages during the first quarter. And it doesn't look like things will get much better any time soon. The big record labels as well as the automotive industry have drastically cut back on their advertising buys. In other news in this 3 Minute Ad Age, MediaVest and TRA are working up a new audience metrics system. And, the blogosphere is still vibrating over the Abercrombie & Fitch incident at Barack Obama's Wednesday night speech.
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