CLOSE X
More from Ad Age:
Creativity
Ad Age China
Bookstore
Jobs
Ad Age On Campus
Sign up for E-mail Newsletters
Stay on top of the news, sign up for our free newsletters

Vampire Bloggers Crack Ancient Language Code for HBO Series

3 Minute Ad Age, August 15, 2008

Produced by Hoag Levins
Published: August 15, 2008

Share on Twitter Share on Facebook Submit to Digg Add to Google Share on StumbleUpon Submit to LinkedIn Add to Newsvine Bookmark on Del.icio.us Submit to Reddit

vidheader
'True Blood' premieres Sept. 7.
Image
NEW YORK (AdAge.com) -- While they're only one part of the larger campaign launching HBO's "True Blood," viral promotions by New York's Campfire agency for the vampire series are a real stand out. Among other things, a message written in ancient language symbols was mailed to prominent bloggers and science fiction geeks known to be interested in vampires. When a few with language degrees cracked the code, they found an address for a vampire website. It was all blood and deliciously engaging fiction from there on.
Share on Twitter Share on Facebook Submit to Digg Add to Google Share on StumbleUpon Submit to LinkedIn Add to Newsvine Bookmark on Del.icio.us Submit to Reddit

0 Comments
Subscribe to comments on: Vampire Bloggers Crack Ancient Language Code for HBO Series
:

Note: Comments submitted to AdAge.com are posted automatically and will include the user name with which you registered. Ad Age reserves the right to delete comments that are insulting or personal in nature. Comments may be used in the print edition at editorial discretion. Comments are restricted to 500 words or less.




Stay on top of the news and stay ahead of the game—sign up for e-mail newsletters now!

Ad Age Whitepapers


 

Recent Video

›› More Video Articles


Advanced Search

Advertising Age: Your Online Source for Marketing and Media News