McDonald's Targets Seattle's Coffee Addicts With UnsnobbyCoffee.com

3 Minute Ad Age: Aug. 28, 2008

Produced by Hoag Levins
Published: August 28, 2008

In the Midwest, roving McCafe trucks dispense samples of McDonald's new specialty coffee drinks.

NEW YORK (AdAge.com) -- While Starbucks has cut jobs and stores this year, McDonald's has been launching regional marketing to roll out its new specialty coffee drinks. In Seattle, the chain zeros in on coffee aficionados with its website unsnobbycoffee.com. There, users can stage interventions for friends who are "addicted to snobby iced espresso." As Ad Age food reporter Emily Bryson York explains, it might take more than savings for McDonald's to convert Seattle's java elite.

1 Comment

By mlc5f5 | KANSAS CITY, MO August 28, 2008 12:12:01 pm:

Great site! We've also done some regional work to build awareness for the McCafe coffees and Specialty coffees.

Check it out at www.wakeuptowhatsnew.com and www.mccafeicedcoffee.com.

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