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Outdoor Video-Ad Networks Seek Metrics Credibility

3 Minute Ad Age, Sept. 4, 2008

Produced by Hoag Levins
Published: September 04, 2008

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The out-of-home video-advertising business has expanded rapidly.
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NEW YORK (AdAge.com) -- For all its success in spreading networks of screens throughout the public venues of American cities, the outdoor video advertising business is still struggling with audience measurement. Less than 20 months ago, the major video-network companies formed the Out-of-Home Video Advertising Bureau (OVAB). Its first priority was to develop a credible metrics system. That crash program hopes to release new guidelines later this year.
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