Fox's 'Fringe' Is a Mainstream Hit With Media Buyers

3 Minute Ad Age, Sept. 11, 2008

Produced by Hoag Levins
Published: September 11, 2008

Mind melding and other forms of weird science play a core role in "Fringe."

NEW YORK (AdAge.com) -- Fox's new "Fringe" is a mainstream hit with media buyers. The show, which debuted this week, is a grand serial epic in the tradition of "Lost." It combines large helpings of weird science and wild conspiracy theory with serious FBI work and sexy drama to create an action thriller. Ad Age television editor Brian Steinberg says media buyers are closely watching audience reaction because of Fox's special clutter-busting ad-sales strategy for the show.

1 Comment

By ChrisArnold | London September 11, 2008 10:11:48 pm:

Having checked out the trailer on YouTube I think FRINGE will be a massive hit in the UK.
It seems that all the great TV on UK TV is now US.
Even though we make many great programmes, British TV production is on such a small budget it's hard to do it well. Despite the popularity of Dr Who, for example, the set, acting and CGI are poor.I have to be honest and say that when the US makes great TV it's the best.
Chris Arnold, Symple, London.

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