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The Many Ways Male Product Designers Frustrate Women

3 Minute Ad Age, Sept. 18, 2008

Produced by Hoag Levins
Published: September 18, 2008

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Designers are not creating female-friendly appliances, said Marti Barletta.
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NEW YORK (AdAge.com) -- Women are America's most powerful buying block, but today's designers continue to create products aimed at male sensitivities. And that means a lot of female-unfriendly products aren't achieving their full market potential, says Marti Barletta. The author, marketing consultant and CEO of Chicago's TrendSight Group, was a keynote speaker at last week's annual conference of the Industrial Designers Society of America. Addressing a predominantly male audience, she ticked off a list of what ticks off women.
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