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Turner Research Chief Faults Forrester Data Accuracy

3 Minute Ad Age: Jan. 26, 2009

Produced by Hoag Levins
Published: January 26, 2009

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Turner Broadcasting research chief Jack Wakshlag was blunt.
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NEW YORK (AdAge.com) -- As part of the World Trade Group's third annual "Future TV Show" conference, Turner Broadcasting's research chief slammed the present-day accuracy of Forrester Research data reports. Speaking on a panel about the future of audience measurement, Jack Wakshlag said a Forrester report about the coming impact of DVRs on the TV business "caused huge damage." He also had some choice words about the methods currently being used to analyze Nielsen audience data.
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