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The Changing World of Motorcycle Marketing

3 Minute Ad Age: Jan. 27, 2009

Produced by Hoag Levins
Published: January 27, 2009

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One of the bright spots in the motorcycle market is women buyers.
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NEW YORK (AdAge.com) -- The recession hasn't been kind to iconic motorcycle marketer Harley-Davidson which is closing some plants and laying off more than 1,000 employees. But even though Harley is moving fewer hogs, there actually are bright spots for some motorcycle brands that have adjusted more quickly to the new market realities. At the International Motorcycle Show, we talk with the Motorcycle Industry Council's Ty van Hooydonk.
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