VIDEO: Bob Garfield Reviews the Super Bowl Spots

The ad industry is more concerned about getting attention for themselves and exercising their own "creativity" and fails miserably at selling products.

It is no wonder that smart people in the corporate world are getting wise to the failings of the advertising industry. One of the first things we tell our clients: "If advertising works so well, then why don't advertising agencies advertise?". It's the dirty little secret... ...the emperor is not wearing any clothes!

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Anyone who has ever received flowers in a box or been around someone who has knows that the Teleflora ad was right on the mark. I felt like the idea for the ad came straight out of research - it was too perfect not to have. Flowers in a box is like an emotional roller coaster...you're excited about getting flowers but instantly disappointed in the quality. As ridiculous as it sounds, these boxed flowers start to make you question how this reflects on you and what the person sending them must think about you. As absurd as it seems that a kind gesture like sending flowers could so quickly turn into such a loathing gesture, flowers in a box absolutely create this roller-coaster feeling. I've seen it before first hand. The ad was right on the money.

What's really ironic about the Coke One spot is that it is based off the uber famous Mean Joe Greene ad that DIDN'T WORK!

At least that version was creative. This one will achieve no results either, and wasn't even orginal. Absolutely pathetic work.

Minneapolis

Thanks Bob for your review of Sbowl ads. It spared me from sitting through the second half.

Regards,

Arthur Anderson
MorganAnderson Consulting