Devastated Peanut Growers Turn to Advertising

3 Minute Ad Age: March 6, 2009

Produced by Hoag Levins
Published: March 06, 2009

The salmonella scare has decimated national sales of peanut butter.

NEW YORK (AdAge.com) -- Devastated by a massive consumer pull-back from peanut-containing foods, the country's peanut farmers are launching a crisis-management advertising campaign. The effort, which kicked off in Grand Central Terminal this week, follows the peanut-related salmonella outbreak believed to have killed nine, sickened more than 600 and triggered a recall of 3,000 different food products. The National Peanut Board will be using print, TV, outdoor and radio ads in an effort to rebuild consumer confidence in peanut butter and other products.

1 Comment

By GARY | CASTLE ROCK, CO March 6, 2009 10:44:44 am:

Maybe the Peanut Council can also let American's know why we pay about 3 times the world price for our peanuts -- contaminated and all -- because of their State-protected (read: mercantilism) industry.

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