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Digital Conference 2009
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Does IPTV Threaten the Cable Subscription Model?

Verizon CMO John Stratton Acknowledges It Could

Produced by Hoag Levins
Published: April 15, 2009

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Verizon CMO John Stratton said subscription TV companies must make big changes quickly.
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NEW YORK (AdAge.com) -- Internet-protocol TV sites such as Hulu, iTunes, Amazon Video and TV.com are rapidly evolving into a game-changing force for the TV industry. Even before the recession forced growing numbers of consumers to cancel their cable TV subscriptions and explore online alternatives, this new trend was clear. At Ad Age's Digital Conference, Verizon Chief Marketing Officer John Stratton was asked if this exploding new world of IPTV wasn't a serious threat to traditional subscription TV.
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