Hulu's Traditional TV Ads Lure TV Viewers Away

The networks have to promote and play in the on-line space given the move by cable providers to provide TV everywhere including on-line and on hand held devices.

Over the next few years, TV seasons and schedules are going away and quality TV content consumption will begin to resemble patterns similar to the video game industry.

When that happens, there won't be a lot of room for the big networks who try to be everything to everybody while living by FCC and general market standards.

Interactivity from platforms like Klickable.tv will empower marketers to truly have a granular pay per click market that will take advantage of product placement and key moments in episodes where viewer engagement is highest.

Content will be extremely important, but so will interface design both on the web and on hand held. We have a leading white paper on the subject - The 5 Design Pillars Of Good Web Design, that shows web design is the #1 marketing influencer marketers now have and what the core pillars are for good design.

Rodney Mason
CMO, Moosylvania
The Great State Of Design
www.moosylvania.com

Hulu's Jason Kilar is fulfillment of Regis McKenna's (he was the PR guy behind the original Apple Computer revolution) that "the marketing department will be completely automated" with a combination of CRM, individual customization for the consumer, and when the CEO of a company owns and controls all messaging (like Larry Ellison at Oracle). Regis made this statement almost a decade ago, and it caused serious brain damage to the marketing folk in the audience.

From that point onward, though, my preference has been to deal exclusively with CEOs (like I did with Ellison, with whom I'd spend one or two afternoons a week creating ads). With few exceptions, MarCom types are so desperate to add value that they just get in the way of creative genius.

Kilar's right on the money.