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Advertising Industry Prospects: A Tough Year Ahead

Sharpest Spending Decline on Record Expected in '09

Produced by Hoag Levins
Published: June 22, 2009

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2009 will witness the sharpest spending decline on record for the Leading National Advertisers, says Ad Age's Brad Johnson.
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NEW YORK (AdAge.com) -- For the last 54 years, Advertising Age has tracked the spending and calculated the rankings of the nation's 100 largest advertisers. Over the years, that annual Ad Age DataCenter report has become a much-anticipated barometer of the overall health of the ad industry itself. In this video interview, Ad Age's director of data analytics, Brad Johnson, interprets the key points and implications of this year's findings.


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