Putting the 'Social' in MediaCom

An Interview With CEO Doug Checkeris

Produced by Hoag Levins
Published: July 31, 2009

MediaCom CEO Doug Checkeris doesn't see the need for in-house social media teams.

NEW YORK (AdAge.com) -- In our continuing look at how agencies are creating their social media capabilities and services, we talk with MediaCom North America CEO Doug Checkeris. Some agencies, like Edelman, have hired in-house social media teams. Others, like BBDO, are using young mentors to teach all their executives how to Facebook, blog, Twitter and otherwise function and think like authentic social media players. But MediaCom is taking a different route.

1 Comment

By GuiasLocal | Longwood, FL July 31, 2009 09:15:32 am:

Guias Local feels Doug is entitled to his opinion. Although please remember AOL News has 1500 writers in house to write stories. This AOL content seems to be replacing the news paper and stimulating Social media. The Ad agencies hiring in house Social Media teams "Bravo!" You will innovate in a way unlike anyone not using an in house team.

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