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MasterCard's Priceless Discovery: Apps Really Work

CMO: 'Bigger Hit Than We Ever Thought It Could Be'

Produced by Hoag Levins
Published: November 02, 2009

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MasterCard CMO Larry Flanagan says the company's first app was surprisingly successful.
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NEW YORK (AdAge.com) -- MasterCard was an early mover in the apps space with its ATM Hunter, and now, as the company celebrates the 12th year of its famed "Priceless" ad campaign, it's brought out a new app to match called "Priceless Picks." In this video program we take both apps for a live-action, on-screen test drive and chat with MasterCard Worldwide CMO Larry Flanagan.


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1 Comment
Subscribe to comments on: MasterCard's Priceless Discovery: Apps Really Work
  By davisel | WALNUT CREEK, CA November 2, 2009 12:51:35 pm:
The campaign was so successful they cut the agency that came up with it loose. Huh?
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