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WSJ Scores With Out-of-Home Digital Screen Strategy

Pairs Screen Ads With In-building Product Demos

Produced by Hoag Levins
Published: November 04, 2009

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WSJ Office Network coordinates screen promotions and product demos in upscale office buildings.
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NEW YORK (AdAge.com) -- In past jobs, Jim Harris has been a proponent of "hyper-local" marketing strategies that takes place in the lobbies of office buildings. So it's no surprise he's made that an anchor of the new Wall Street Journal Office Network. As CEO of that 3-year-old company, he oversees a broadcast network of digital screens in more than 800 upscale office buildings in 15 cities. And this past year, his company has posted a 100% increase in revenue and become a case study in how to boost sales by pairing digital screen ads with in-building product demos.


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2 Comments
Subscribe to comments on: WSJ Scores With Out-of-Home Digital Screen Strategy
  By DAVID | NEW YORK, NY November 4, 2009 11:13:42 am:
Yeah...100%in revenue. How about revenue per screen?? Please don't regurgitate the press release.
  By dickl | New York, NY November 6, 2009 12:55:07 am:
agree with David why do DOOH providersfail to announce profit results and sales results for advertisersc?
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