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Advil - Distant Memory

February 07, 2016 | :30

For Super Bowl 50, Pfizer bought Advil a 30-second "floater," meaning the commercial would only run if there were enough time-outs and official play-call reviews to create the inventory. There were.

The spot that therefore lucked into big game, "Distant Memory" by Grey New York, shows people doing things without pain -- like a grandmother doing yoga, a man standing on his head and dancers dancing. 

Advil previously appeared in the Super Bowl in 1992 with a commercial featuring baseball Hall of Famer Nolan Ryan, but it had been since Aleve's "Leonard Nimoy" in 2006 that an over-the-counter painkiller bought big-game time. Earlier Super Bowl ads in the category included Nuprin's entry in 1992 ("Connors and Kelly") and a Tylenol spot in 1996 ("Eddie George"). 

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandAdvil
  • Year2016
  • AgencyGrey
  • Superbowl #50
  • Quarter aired