×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Alfa Romeo - Mozzafiato

February 05, 2017 | :30

This spot by Doner finishes a trilogy of commercials for Alfa Romeo, the Italian luxury car brand owned by Fiat Chrysler, in Super Bowl LI. The 60-second first installment, "Riding Dragons," framed the brand in an aspirational way, while the second, "Dear Predictable," made a tighter depiction of Alfa Romeo as cure for boredeom. The conclusion makes the closing pitch: This car will make you feel alive again. 

Doner global chief creative officer: Eric Weisberg. Exec VP-executive creative director: Brad Emmett. VP-creative director: Robert Legato. senior VP-group creative director: Sam Sefton. Exec VP-executive creative directors: Karen Cathel, Michael Stelmaszek. Exec VP-brand leader: Kerrin Kramer. Brand leader: Alex Drader.

Exec VP-director of content production: Laurie Irwin. VP-executive producer, integrated production: Michael Stark. Associate broadcast producer: Jeremy Schaumann. Editor: Kevin Goolsby.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandAlfa Romeo
  • Year2017
  • AgencyDoner
  • Superbowl #LI
  • Quarter airedQ4