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AMC - The Walking Dead

February 05, 2017 | :15

The Super Bowl is often a roost for a whole flock of the host network's promos, and Super Bowl LI was no exception: Among all the ads it sold for something like $5 million, Fox used the game's commercial time to promote shows such as its hit "Empire."

But it also did something unusual in allowing AMC to buy a sliver of time for this football-themed "Walking Dead" promo. 

Then again, Super Bowl commercials for streaming video services morphed in 2017 from previous Hulu's platform-wide ads to spots for specific shows on Netflix ("Stranger Things") and Hulu ("The Handmaid's Tale"), so there were actually three ads for off-network series in Super Bowl LI.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandAMC
  • Year2017
  • Agencyinternal
  • Superbowl #LI
  • Quarter airedQ3