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Anatomy of a Super Bowl Ad: Behind the Scenes With E-Trade's Ode to Retirement

By David Hall | February 05, 2018 |

E-Trade is back in the Super Bowl after a five-year hiatus with a new campaign and a new angle.

E-Trade Chief Marketing Officer Lea Stendahl and Mullen Lowe Executive Creative Director Tim Vaccarino showed us how they incorporated the new "Don't Get Mad, Get E-Trade" campaign for the 2018 Super Bowl.